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Do Won Chang

Do Won Chang

Do Won Chang

Do Won Chang is a Korean-American entrepreneur renowned for co-founding Forever 21, a global fashion retailer. Born on March 20, 1954, in Seoul, South Korea, Chang immigrated to the United States in 1981 with his wife, Jin Sook Chang. Without a university degree, he initially worked multiple jobs, including at a coffee shop and a gas station, to support his family. In 1984, the couple opened a 900-square-foot clothing store named Fashion 21 in Los Angeles, later rebranding it to Forever 21. Their business rapidly expanded, reaching over 600 stores worldwide by 2015, with annual revenues peaking at $4.4 billion .Neoteric UK+4History Timelines+4founderoo.co+4ScoopWhoop+14+14PeoPlaid+14PeoPlaid+3founderoo.co+3+3

Chang attributes his success to a combination of hard work, strategic pricing, and a strong foundation in his Christian faith. He implemented a low-price strategy by purchasing inventory in bulk directly from manufacturers, allowing the company to offer trendy fashion at affordable prices. His faith is evident in the company's branding, as the Bible verse John 3:16 is printed on the bottom of every Forever 21 shopping bag .+3PeoPlaid+3PeoPlaid+3

One of Chang's notable quotes is:

"Forever 21 is my American Dream." ScoopWhoop+5BrainyQuote+5+5

This statement reflects his journey from humble beginnings to building a global fashion empire. Another insightful remark is:+5Neoteric UK+5History Timelines+5Vogue Business+1+1

"It's important my daughters learn from the hard work my wife and I put into this company." QuotesGram+1+1

This highlights his commitment to family values and the desire to pass on the lessons of perseverance and dedication to the next generation.

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