David Hepworth

David Hepworth (born July 27, 1950, in Dewsbury, West Yorkshire, UK) is a distinguished British music journalist, writer, and publishing industry analyst. Throughout his career, he has been instrumental in the creation and editorial direction of several influential magazines, including Smash Hits, Q, Mojo, and The Word . Hepworth also gained prominence as a presenter on the BBC's iconic rock music program, The Old Grey Whistle Test, and co-hosted the live broadcast of Live Aid in 1985 .

Beyond his editorial work, Hepworth is an accomplished author with a keen interest in the evolution of rock music. His notable works include 1971: Never a Dull Moment, which examines the transformative year in rock history, and Hope I Get Old Before I Die, where he delves into the longevity of rock stars and their enduring appeal . His writing is characterized by insightful commentary and a deep appreciation for the cultural impact of music.

Hepworth's reflections on the music industry are encapsulated in his quotes. He observed, “The age of the rock star ended with the passing of physical product, the rise of automated percussion, the domination of the committee approach to hit-making, the widespread adoption of choreography, and, above all, the advent of the mystique-destroying Internet.” This insight underscores his perspective on the evolving nature of the music business and the challenges faced by artists in the modern era.