Barbara Sher

Barbara Sher (1935–2020) was a pioneering career counselor, motivational speaker, and author whose work empowered people to embrace their dreams and talents, no matter how unconventional. Born in Detroit, she began her career as a social worker before shifting her focus to personal development and goal-setting. Over decades of work, Sher became internationally recognized for her unique approach to self-help, blending practical strategies with deep empathy, especially for those struggling with indecision or self-doubt.

As an author, Barbara Sher wrote several bestselling books, including Wishcraft, I Could Do Anything If I Only Knew What It Was, and Refuse to Choose!. Her work spoke directly to “Scanners”—people with many interests who often feel pressured to choose only one path. Rather than promoting conventional success models, Sher advocated for authenticity, creativity, and designing life around one’s true desires. Her books continue to resonate with readers seeking permission to pursue multiple passions and live a meaningful life.

Barbara Sher’s quotes are both practical and deeply inspiring. Some of her most famous include:

“You must go after your wish. As soon as you start to pursue a dream, your life wakes up and everything has meaning.”

“Isolation is the dream killer, not your attitude.”

“Doing what you love is the cornerstone of having abundance in your life.”
These timeless insights reflect Sher’s unwavering belief in the power of dreams, connection, and self-belief. Her legacy lives on through her books, talks, and the countless lives she helped transform.