Alexa Hirschfeld

Alexa Hirschfeld is an American entrepreneur, best known for co-founding Paperless Post, a digital stationery and invitation company. Born in New York City, Hirschfeld studied at Princeton University, where she developed an interest in design and technology. After graduating, she launched Paperless Post in 2009 with her brother James Hirschfeld, aiming to revolutionize the traditional way people send invitations. The platform combines beautiful design with technology, offering customizable online invitations and stationery for both personal and business events.

Under Alexa Hirschfeld’s leadership, Paperless Post has grown to become a leader in the digital greeting card and event invitation industry. The company has partnered with renowned designers like Kate Spade and Marimekko, expanding its reach and offering a wide range of products. Hirschfeld has been recognized for her innovative approach to business and design, using her platform to make digital invitations feel as personal and meaningful as traditional paper ones.

One of Hirschfeld’s key quotes is, “Design is about making something that feels authentic and connected to people’s emotions.” This reflects her belief in the power of design to forge meaningful connections. Another memorable quote from her is, “Innovation is not just about technology, it’s about solving problems in a creative way.” This speaks to her vision for Paperless Post, where creativity and practicality come together to meet the needs of modern communication.