Your mission is to find a product or service that can positively impact the lives of 1 billion people because that's the game we're playing today.

Peter Diamandis, entrepreneur and founder of the XPRIZE Foundation, made this statement to emphasize the scale at which modern entrepreneurs should think. By saying, “Your mission is to find a product or service that can positively impact the lives of 1 billion people because that's the game we're playing today,” Diamandis highlights the vast opportunities available in today’s interconnected world. The quote encourages innovators to focus on creating solutions with global reach and transformative impact rather than small, incremental ideas.

The quote reflects Diamandis’s belief in abundance and exponential technologies. He argues that advances in technology, communication, and logistics now make it possible to reach billions of people faster and more effectively than ever before. Entrepreneurs who aim to serve massive markets not only achieve greater financial success but also create profound social impact by improving lives on a global scale.

The origin of this statement ties to Diamandis’s broader mission through the XPRIZE Foundation and Singularity University, where he inspires entrepreneurs to leverage exponential technologies. He believes that today’s biggest challenges—such as access to clean water, healthcare, and education—can be solved by bold ideas capable of scaling to billions.

Ultimately, Diamandis’s message is about adopting a moonshot mindset. In the modern era, success in business and positive change for humanity come from thinking big, aiming for solutions that can touch the lives of 1 billion people or more. This approach defines the “game” entrepreneurs are playing today.