You cannot design shoes if you only think about fashion; it's too realistic. When I design, I dream.

The quote "You cannot design shoes if you only think about fashion; it's too realistic. When I design, I dream" by Giuseppe Zanotti reflects his belief that true creativity in design requires more than just focusing on the practical or functional aspects of fashion. Zanotti, a renowned Italian footwear designer, suggests that while fashion is an essential element of shoe design, it's not enough on its own. He emphasizes that the most successful and innovative designs come from allowing oneself to dream and think beyond the confines of everyday realism.

Zanotti's statement highlights the importance of imagination and creativity in the design process. By saying "I dream," he stresses that great design is often born from visionary thinking, where the designer steps away from conventional ideas and allows their creativity to flow freely. For Zanotti, designing is not just about creating something that fits into the current fashion trends or serves a functional purpose, but about infusing his work with a sense of artistry and emotion that transcends the ordinary.

The mention of realistic thinking in design implies that focusing solely on practicality and what already exists can limit innovation. Zanotti suggests that by embracing the dream-like aspect of design, one can break free from these constraints and explore more unconventional, imaginative possibilities. This approach is what allows designers to create unique, often bold, and cutting-edge products that stand out in the fashion world.

Ultimately, Zanotti’s quote is a reminder that the most impactful designs come from a blend of artistic freedom and technical skill. By allowing oneself to dream, designers can push the boundaries of what is possible, moving beyond mere functionality to create works that are both innovative and inspiring.