When you are just starting out with an online business, there's a good chance that you'll be making several mistakes. Because of the mistakes that can be made with starting an online business, many people decide to quit or think that online businesses are just a scam.

The quote by Fabrizio Moreira addresses the challenges and setbacks that come with starting an online business. He acknowledges that when you are just starting out, there’s a good chance you will make several mistakes. These mistakes are presented as a natural part of the learning curve rather than a sign of failure. However, he also points out that such missteps can discourage many people, causing them to give up prematurely.

The meaning centers on perseverance and realistic expectations. Moreira warns that the difficulties of starting an online business often lead some to believe that these ventures are a scam, when in reality, success requires time, adaptation, and resilience. His statement highlights the importance of viewing mistakes as learning opportunities rather than final verdicts on the viability of a business idea.

The origin of this statement comes from Moreira’s work as an entrepreneur, politician, and business consultant, where he has shared advice on startups, marketing, and digital entrepreneurship. Having guided or observed numerous new business owners, he speaks from experience about the common pitfalls faced when entering the online marketplace. His insight reflects a pragmatic understanding of both the promise and the pitfalls of digital ventures.

By framing mistakes as an expected part of the process, Moreira encourages aspiring entrepreneurs to push past early failures and avoid the trap of premature quitting. His words serve as both a caution and a motivation—reminding people that setbacks are not proof of fraud or impossibility, but rather a sign that persistence and continuous learning are essential to achieving long-term success.