When you are in an unpleasant environment that makes you feel uncomfortable, one of the key ways to improve that situation is through design. That's why I think it is so important to help develop and showcase young designers, as they are our future.

Yelena Baturina’s quote emphasizes the power of design in transforming unpleasant or uncomfortable environments. She suggests that design is not only about aesthetics but also about improving the experience and functionality of spaces, making them more livable and comfortable. Whether it’s through better layout, use of color, or thoughtful space planning, design can significantly enhance how people feel in their surroundings, making it a key tool for change in various environments.

Baturina also highlights the importance of nurturing young designers, who represent the future of innovation and creativity in the field. By supporting emerging talent, she believes we can ensure that the next generation will continue to push the boundaries of design to address modern challenges. Young designers bring fresh perspectives and ideas, which can be instrumental in finding solutions to the environmental, social, and technological issues that affect our daily lives.

The quote underscores Baturina’s belief that design plays a critical role in shaping the world around us, not just visually but in terms of how it impacts well-being. For her, developing and showcasing young talent in design is crucial because these individuals will help create the spaces and systems that define the future. As design continues to evolve, their contributions will help foster environments that are more thoughtful and beneficial to society.

The origin of the quote reflects Baturina’s entrepreneurial spirit and her extensive involvement in urban development, where she has seen firsthand how design can transform cities and communities. Her focus on supporting young designers speaks to her recognition of the importance of creative thinking in solving the complex challenges of the modern world. Through her work, Baturina advocates for the cultivation of talent and the development of innovative solutions in the design industry.