What I'm looking for is a self-promoting film; a movie which immediately gets people's imagination is something I can promote - a project which writes its own publicity.

Jeremy Thomas’s quote, "What I'm looking for is a self-promoting film; a movie which immediately gets people's imagination is something I can promote - a project which writes its own publicity," speaks to his desire for films that have an inherent appeal and buzz. Thomas is interested in projects that, by their very nature, spark interest and excitement among audiences. When a film has a strong, engaging concept, it can generate its own publicity without needing extensive marketing efforts. This kind of project attracts attention and stirs the imagination, making it easier to promote.

By using the term "self-promoting", Thomas emphasizes that the film’s appeal should come from within the story itself. A compelling narrative, interesting characters, or an innovative concept can ignite curiosity and conversations, leading to natural word-of-mouth promotion. This type of film essentially sells itself, as it has a story or idea that resonates with people, prompting them to share and discuss it. For Thomas, this type of film is more valuable because it has an organic momentum that builds excitement and draws attention.

Thomas also highlights the importance of a film's ability to capture the audience's imagination from the outset. The more a film can tap into universal themes or intriguing ideas, the more likely it is to become a cultural phenomenon. This immediately sparks interest, which can make marketing and promotion much more effective. In essence, when a film has the right qualities, it becomes a story people want to talk about, share, and spread, allowing the project to promote itself.

Ultimately, Thomas’s quote underscores the power of a compelling idea in filmmaking. A project that can spark imagination naturally has the potential to become a success, because it piques interest and generates excitement, making the promotional efforts much more effective and organic. For Thomas, this type of film is ideal because it creates its own momentum, removing much of the effort required in traditional marketing strategies.