We opened a design center in the South of England last year as part of our strategy for being close to our customers and developing innovative products for exciting new markets.

In this quote, David Milne explains that the company opened a design center in the South of England as part of its strategy to be closer to its customers and better serve their needs. Milne emphasizes the company's commitment to developing innovative products and expanding into exciting new markets. The establishment of the design center is a tactical move to foster creativity and innovation by being in proximity to key customers, ensuring that the company can better understand their needs and adapt accordingly.

Milne's statement highlights the importance of customer-centric strategies in product development. By situating a design center closer to customers, the company aims to gain deeper insights into market demands and customer preferences. This localized approach is meant to enhance the design process, making it more responsive and tailored to specific markets and regions. The goal is not just to innovate but to create products that resonate with customers on a personal and practical level.

The origin of this quote likely stems from the company's overall strategy to strengthen its position in global markets. As businesses seek to remain competitive, understanding local demands and creating products that align with regional tastes and needs becomes a critical factor. Milne’s move to open a design center is part of a broader business strategy that seeks to improve the company’s market presence and drive future growth through product innovation.

Ultimately, Milne’s quote reflects the company’s focus on strategic growth and innovation by aligning its design processes with customer needs. The creation of a design center in the South of England signals a shift toward customer-driven design, where proximity to the target market can enhance creativity and lead to the development of products that are more relevant and impactful in emerging markets.