We must advertise to U.S. business that we are there, that our attitude has changed, and that we care. When we are asked to help, we have to perform and provide the right advice.

Certainly! Here’s an explanation of the quote with bolded keywords:

This quote by Lawrence Eagleburger emphasizes the importance of proactive communication and demonstration of a positive attitude in the context of international relations and business. Eagleburger stresses that it is crucial to advertise to U.S. business that we are present, that our attitude has changed, and that we genuinely care about building strong partnerships. This highlights the role of perception and trust in fostering successful collaborations.

Eagleburger also points out that when opportunities arise and we are asked to help, it is essential to perform effectively and provide the right advice. This speaks to the responsibility of maintaining credibility and delivering value once engagement has been established, reinforcing the importance of competence alongside positive attitude.

The origin of this quote comes from Eagleburger’s experience as a diplomat and former U.S. Secretary of State, where he was involved in shaping foreign policy and promoting American interests abroad. His insights reflect the strategic importance of mindset, communication, and performance in international business and diplomacy.

Overall, the quote underscores the need for a clear and sincere attitude that signals readiness and willingness to collaborate, paired with the capability to follow through effectively—key elements in building trust and productive relationships.