We had incense and rock'n'roll posters, and we sold records and rolling papers. People could just, like, hang out. We had a cool vibe going.

In this quote, Tommy Hilfiger reflects on the atmosphere and culture of his early years, where he created a space that embodied the essence of rebellion and counterculture. He mentions having incense and rock'n'roll posters, which were common symbols of the 1960s and 1970s countercultural movements. These elements were not just decorative but represented a particular lifestyle — one that valued freedom, artistic expression, and nonconformity. Hilfiger paints a picture of a laid-back, creative environment where people could relax, connect, and experience the vibe of the era.

The mention of selling records and rolling papers highlights the connection to the music and lifestyle of the time, particularly in the hippie and rock'n'roll scenes. Selling records suggests a deep appreciation for music, while rolling papers are often associated with marijuana use, which was a prominent part of youth culture in that period. This further reflects the carefree, rebellious spirit that defined the era, where people were finding ways to express themselves beyond traditional societal norms.

Hilfiger’s phrase “cool vibe” encapsulates the essence of what he is describing: an environment that was easygoing, authentic, and in tune with the values of youth culture. This "cool vibe" was central to the feeling of belonging and the freedom that people experienced when they gathered in spaces like the one Hilfiger describes. It wasn’t just about the physical items, but about creating an atmosphere that felt both welcoming and subversive in its own way.

Ultimately, this quote speaks to the idea of creating a culture or environment that reflects a particular worldview, one rooted in music, art, and personal expression. Hilfiger’s mention of this early phase in his life shows how the cultural elements of the time helped shape his broader approach to style and brand, as he later became known for creating fashion that resonated with a similar sense of individuality and authenticity.