We had a bunch of 'we's - a fitness concept, a restaurant concept. The first business plan we had included all of them.

The quote by Miguel McKelvey reflects on the early stages of brainstorming and developing business concepts. He refers to having multiple ideas centered around the word “we,” which symbolized different ventures, including a fitness concept and a restaurant concept. This suggests a collaborative and community-focused approach to entrepreneurship, where multiple projects were envisioned together.

McKelvey highlights that their first business plan included all these ideas, showing how initial visions can be broad and ambitious. This stage of planning often involves exploring various possibilities before narrowing down to the most viable or impactful projects. The reference to “we” also underscores the importance of teamwork and shared goals in the creative process.

The origin of this quote comes from McKelvey’s experience as a co-founder of WeWork, a company that emphasizes community and collaboration. His statement reveals how the idea of “we” was foundational not just as a name but as a guiding philosophy. It also illustrates how early business development can be a complex mix of ideas before focusing on a specific direction.