Up until the 1960s, women would meet designers in their private ateliers, and together they would build a relationship and a wardrobe. Then, all of a sudden, designers disappeared into their own private bubble, and there was no communication.

Edgardo Osorio’s quote highlights the shift in the relationship between women and designers over time, particularly in the world of fashion. He notes that before the 1960s, women would visit designers in their private ateliers—intimate settings where they could engage in a collaborative process. This allowed for a personalized experience where both the designer and the client could build a wardrobe together, fostering a strong bond and a sense of involvement in the design process.

Osorio contrasts this with the changes that took place after the 1960s, when designers retreated into their own private worlds, creating a disconnect from their clients. He points out that, suddenly, communication between designers and their clients diminished, and the intimate process of crafting individual wardrobes became less personal. This shift reflects a larger trend in the fashion industry towards mass production and the growing distance between designers and their customers.

The idea of designers disappearing into their own private bubble suggests that the once collaborative and personalized nature of fashion design was replaced by a more commercialized approach. This shift likely resulted from the increasing demands of the fashion industry, where designers had to focus on creating collections for broader audiences rather than working on custom, one-on-one experiences.

Osorio’s quote reflects his perspective as a designer who values the personal connection between designer and client. The origin of this observation likely stems from his own experiences in the fashion industry, where he has witnessed the changing dynamics of fashion and its impact on the relationship between designers and the people who wear their creations.