They're still advertising the added health-giving advantages of vitamins in your daily diet, although it has long since been shown that you'd be better off eating Smarties.

In this quote, Terry Wogan sarcastically critiques the overhyped claims about the health-giving advantages of vitamins. He points out that despite the long-standing evidence against the effectiveness of vitamin supplements, advertising still promotes them as essential for maintaining good health. Wogan humorously suggests that one might as well eat Smarties—a sugary candy—since, according to him, they would have as much benefit as the advertised vitamins.

Wogan’s comment underscores his skepticism about the nutrition industry and its often exaggerated claims about the benefits of supplements. He implies that many of these claims are unsubstantiated, relying more on marketing than on genuine scientific support. The comparison to Smarties highlights how, in Wogan’s view, these products might be as ineffective as consuming candy in the name of health.

The quote reflects Wogan’s characteristic wit and his distrust of the commercial aspects of health and wellness. While vitamins can play a role in health, his point is that advertising often misleads the public into thinking they are a magic solution, when in reality, a well-balanced diet may be much more effective. Wogan is calling for a more critical view of health trends and urging people to look beyond the commercial messages.