There is always going to be that luxury customer out there. I have clients who buy $10,000 dresses and clients who buy $60 dresses. It's not so much about the money. Design is a mentality.

Jason Wu’s quote, "There is always going to be that luxury customer out there. I have clients who buy $10,000 dresses and clients who buy $60 dresses. It's not so much about the money. Design is a mentality," highlights his belief that true design is not defined by the price of a product, but by the creative mindset behind it. Wu suggests that whether a customer purchases a high-end, luxury item or a more affordable piece, what truly matters is the design philosophy and the level of craftsmanship that goes into creating it. For him, design is not bound by price but is driven by a consistent vision of quality, creativity, and aesthetic.

The distinction between clients who buy $10,000 dresses and those who buy $60 dresses emphasizes the diversity of the market and the idea that design can appeal to a wide range of people, regardless of their budget. Wu’s statement suggests that anyone, from a high-end luxury buyer to a more budget-conscious consumer, can appreciate thoughtful, well-executed design. This reflects his belief that good design transcends financial barriers and that every customer deserves access to well-crafted and aesthetically pleasing items, no matter the price point.

Wu also underscores that design is about a mindset, or mentality, rather than simply creating items for financial gain. This speaks to his passion for creating pieces that express his unique vision and creative expression. For Wu, the act of designing is not just a commercial endeavor, but a deeply personal and artistic pursuit. His philosophy is about the mental approach to design that prioritizes innovation, functionality, and beauty over the monetary value of the finished product.

Originating from Wu’s background as a prominent fashion designer, the quote reflects his understanding of the fashion industry’s diverse clientele. Having designed for high-profile clients and served as a key figure in both luxury fashion and mainstream markets, Wu’s work often reflects his dedication to both accessible and high-end design. His statement emphasizes the broader principle that design is a way of thinking, a philosophy that can elevate all levels of fashion, whether high-end or affordable.