The short form, speed, and consistency of communication by Trump beat Clinton's nuanced, detailed, and long-form communication. Trump came across as more genuine, Clinton as less than transparent. Trump engaged directly with his community; Clinton spoke through the media in a careful and less frequent manner.

The quote "The short form, speed, and consistency of communication by Trump beat Clinton's nuanced, detailed, and long-form communication. Trump came across as more genuine, Clinton as less than transparent. Trump engaged directly with his community; Clinton spoke through the media in a careful and less frequent manner." by Richard Edelman discusses the contrasting communication styles of Donald Trump and Hillary Clinton during the 2016 U.S. presidential election. Edelman highlights how Trump’s approach to communication—characterized by short-form, speed, and consistency—outperformed Clinton’s more nuanced, detailed, and long-form communication strategy. Trump’s style resonated more with voters, making him appear more genuine and relatable, while Clinton’s more reserved approach seemed less transparent to the public.

Edelman points out that Trump's communication style was direct and frequent, using platforms like Twitter to directly engage with his community. This directness gave him the appearance of being more authentic and in touch with voters. On the other hand, Clinton communicated through the media, carefully crafting her messages and speaking less often. This cautious and controlled approach, according to Edelman, made Clinton appear less accessible and less transparent in comparison to Trump’s unfiltered, constant communication.

The short form and speed of Trump's messages allowed him to stay consistently present in the public eye, often bypassing traditional media channels and speaking directly to his supporters. This form of communication, while sometimes criticized for its lack of depth, allowed him to shape his narrative quickly and effectively. Clinton’s long-form communication, which relied more on speeches, interviews, and traditional media, appeared more formal and less adaptable to the fast-paced nature of modern political discourse.

Richard Edelman, the CEO of Edelman, a global public relations firm, often analyzes and comments on communication trends in politics and business. His quote reflects his insights into how communication strategies can influence public perception, particularly in the political arena. Edelman’s perspective is rooted in his expertise in public relations, where effective and consistent communication is key to shaping brand or political identity.