The primary goal of IoT is to solve business problems, not to deliver a cool project or new technology. Focus on a business-relevant problem, and work with your customer to solve it.

The quote by Maciej Kranz emphasizes that the main objective of the Internet of Things (IoT) is to solve business problems, rather than simply creating a cool project or showcasing new technology. Kranz stresses the importance of focusing on issues that are relevant and impactful for businesses, ensuring that IoT solutions provide tangible value. This practical approach highlights that technology should be a means to an end, not the end itself.

The origin of this quote comes from Kranz’s extensive experience as a leader in IoT and digital transformation, particularly during his time at Cisco Systems. He advocates for aligning IoT initiatives with real-world business challenges and working closely with customers to develop solutions that address their specific needs. This mindset encourages collaboration and purpose-driven innovation in the deployment of IoT technologies.

Kranz’s statement also serves as a caution against adopting technology for technology’s sake. It underscores the necessity for businesses to have clear goals and measurable outcomes when investing in IoT, rather than being distracted by the novelty of the technology. His advice encourages a strategic focus that maximizes the return on investment and operational benefits.

In summary, Maciej Kranz’s quote stresses that the true value of IoT lies in its ability to address business-relevant problems. By focusing on meaningful challenges and collaborating with customers, organizations can ensure that their IoT initiatives deliver practical and sustainable results.