The most successful cultural diplomacy strategy integrates people-to-people or arts/culture/media-to-people interactions into the basic business of diplomacy. The programs in Afghanistan, Egypt, and Iran all contribute to core goals of U.S. policy in those countries.

This quote by Cynthia P. Schneider, a former U.S. ambassador and expert in cultural diplomacy, underscores the vital role that arts, culture, and media play in advancing a nation's foreign policy. Schneider argues that the most effective cultural diplomacy is not a side project or symbolic gesture—it is a central component of the actual business of diplomacy. By weaving people-to-people interactions and cultural exchange directly into diplomatic strategy, governments can foster deeper understanding, mutual respect, and long-term influence.

When Schneider mentions programs in Afghanistan, Egypt, and Iran, she is referencing real-world examples where cultural initiatives—such as art exhibitions, media collaboration, music exchanges, or education partnerships—have been used to support broader U.S. policy goals. These initiatives help to build trust, challenge stereotypes, and create shared spaces for dialogue in regions where political relationships may be strained or misunderstood. They serve as soft power tools, complementing more traditional diplomatic or military approaches.

The essence of Schneider’s message is that cultural engagement reaches people on a human level, often bypassing political resistance and forging bonds through shared experience and expression. By integrating these efforts into mainstream diplomacy, rather than treating them as add-ons, countries can promote stability, mutual understanding, and even support democratic values more effectively.

Ultimately, this quote reflects a shift in how diplomacy is conceptualized in the modern era. Schneider advocates for a more holistic approach, one that recognizes that influence is not achieved solely through political agreements or economic aid, but also through the universal languages of art, storytelling, and human connection. It’s a reminder that cultural diplomacy is not just meaningful—it’s strategic.