The goal of art-making in general is communication.

The quote by Will Cotton emphasizes that the primary goal of art-making is communication. According to Cotton, the purpose of creating art is not just for personal expression or aesthetic pleasure, but to convey ideas, emotions, or messages to an audience. Art serves as a medium through which artists share their unique perspectives, inviting viewers to engage with and interpret the work. This makes art a dynamic form of dialogue, where both the creator and the audience participate in a shared experience.

By stating that communication is the goal of art, Cotton highlights the importance of the relationship between the artist and the viewer. Art has the power to communicate complex themes—whether societal, emotional, or intellectual—beyond what words can often express. This understanding underscores the significance of art as a tool for connection, whether it’s to raise awareness, provoke thought, or inspire change.

The origin of the quote comes from Will Cotton, an American contemporary artist known for his vivid, fantastical works, often incorporating imagery of sweets and landscapes. Cotton has frequently discussed the role of art in society, emphasizing how it can bridge gaps in understanding and foster deeper connections between people. His artistic approach seeks to evoke emotions while also conveying narratives or themes that communicate beyond the surface level.

In a broader context, Cotton’s statement serves as a reminder that art is not just an aesthetic pursuit but a means of sharing human experiences, ideas, and emotions. It underscores the role of art in creating meaningful connections, suggesting that its ultimate power lies in how it communicates to others and invites interpretation and interaction.