The future belongs to crowds.

Don DeLillo’s quote, "The future belongs to crowds," reflects his view on the growing influence of collective action and the power of groups in shaping the future. The phrase suggests that as societies evolve, the individual will become less important, and instead, the collective—the crowd—will be the driving force behind change. DeLillo’s statement implies that future progress and social dynamics will be shaped by the collective will, ideas, and actions of large groups of people, rather than by individual leaders or solitary figures.

The origin of this quote likely comes from DeLillo’s fascination with the effects of mass media, technology, and globalization on society, themes he frequently explores in his novels. DeLillo’s works often examine the impact of technology on human connection and the growing dominance of mass communication, where information, culture, and political movements are increasingly shaped by crowds—whether in person or online. His quote reflects a shift from individualism toward groupthink and the growing importance of shared experiences in shaping public opinion and direction.

DeLillo’s idea that "the future belongs to crowds" also speaks to the power of social movements, where mass participation can drive social, political, and cultural change. Whether through activism, collective economic actions, or the viral spread of ideas, crowds now have the ability to influence governments, corporations, and societal norms. The quote suggests that future shifts will be determined by the energy and collective action of groups rather than the decisions of a few influential individuals.

Ultimately, DeLillo’s quote emphasizes the growing interconnectedness of humanity and the power of groups in shaping the future. As the world becomes more interdependent and connected through technology, it seems that large-scale movements, whether in politics, culture, or technology, will hold more sway in defining what the future looks like. The individual’s role, while important, becomes less pronounced in a world where crowds drive change and progress.