The ABC's are attitude, behavior and communication skills.

The quote "The ABC's are attitude, behavior and communication skills" by Gerald Chertavian emphasizes the foundational qualities necessary for personal and professional success. By using the metaphor of the ABC's, Chertavian frames attitude, behavior, and communication as essential, like learning the alphabet in early education. These three elements serve as the building blocks of how individuals present themselves, interact with others, and navigate opportunities.

Attitude refers to one's mindset—the positivity, resilience, and openness a person brings to their environment. It shapes how challenges are approached and how relationships are formed. Behavior encompasses actions, consistency, and professionalism, reflecting one’s work ethic and reliability. Together, they lay the groundwork for trustworthiness and integrity in any setting.

The third element, communication skills, highlights the ability to effectively express thoughts, listen actively, and collaborate. Strong communication is key in both interpersonal dynamics and organizational success. Chertavian’s focus on these three pillars reflects his commitment to equity in workforce development, particularly through his work with Year Up, a nonprofit aimed at closing the opportunity divide for young adults.

This quote originates from Chertavian's real-world experience mentoring and empowering underserved youth. He observed that technical skills alone were not enough; soft skills—especially those related to attitude, behavior, and communication—were what truly opened doors to lasting employment and growth. His message serves as a reminder that character and interpersonal competence are just as crucial as credentials.