Sometimes I worry that science communication is just preaching to the choir, speaking to the converted. Social media gives us an amazing opportunity to reach new people.

The quote by Elise Andrew highlights a key concern in the field of science communication: the tendency for communicators to speak primarily to those who are already interested or supportive, often referred to as "preaching to the choir." Andrew emphasizes that this approach limits the reach and effectiveness of science communication. Instead, she believes that platforms like social media offer a powerful opportunity to engage with new audiences, particularly those who may not already be familiar with or invested in scientific topics.

Andrew’s statement addresses the challenge of reaching people beyond the scientific community or those who already have a deep interest in science. While preaching to the choir can reinforce existing beliefs, it doesn’t necessarily lead to broader understanding or public engagement. Social media, with its wide reach and diverse user base, provides a unique tool for bridging this gap, allowing science communicators to connect with individuals who may not actively seek out scientific information.

The origin of this quote comes from Andrew’s perspective as a science communicator and the creator of the popular science blog "I Fcking Love Science." She has seen firsthand how social media can be used effectively to engage people who may not traditionally be exposed to scientific content. Through her platform, she has demonstrated how to take complex scientific topics and make them accessible and engaging to a wide range of people, using humor, relatability, and visual appeal.

Ultimately, Andrew’s quote speaks to the potential of social media as a tool for expanding the audience for science communication. By reaching new people and diversifying the ways in which science is communicated, she suggests that there’s an opportunity to foster greater interest and understanding of science among the general public, making scientific knowledge more inclusive and far-reaching.