Remind people that profit is the difference between revenue and expense. This makes you look smart.

Scott Adams, the creator of the popular comic strip Dilbert, made this statement as a humorous commentary on business jargon and corporate culture. By saying, “Remind people that profit is the difference between revenue and expense. This makes you look smart,” Adams is poking fun at how stating the obvious in meetings or discussions can sometimes give the illusion of insight and intelligence.

The quote highlights a key aspect of corporate environments: people often overcomplicate simple concepts with buzzwords and lengthy explanations. Profit, at its core, is simply what remains after expenses are subtracted from revenue. Yet, Adams humorously points out that repeating this basic fact can be perceived as a valuable contribution, even if it adds no real depth to the conversation.

The origin of this quote aligns with Adams’s long-standing satirical take on office politics and managerial behavior in Dilbert. Through his work, he frequently showcased how superficial remarks, overconfidence, and image can sometimes overshadow actual substance in business settings. This particular statement reflects his sharp observation of how appearances often matter as much as, or more than, genuine expertise.

Ultimately, Adams’s message is less about finance and more about human behavior in organizations. The quote is a reminder to be wary of shallow contributions that sound intelligent but add little value—and, just as importantly, to avoid falling into the same trap ourselves.