Product investment, quality management, and all the things that are key for a car company - great, there has been no compromise in those aspects. But I feel there's a lot we could do on communication, particularly from a Chinese perspective.

In this quote, Li Shufu, the founder and chairman of Geely, a prominent Chinese automotive company, discusses the importance of product investment and quality management in the automotive industry. He acknowledges that his company has made significant strides in these areas, ensuring that there has been no compromise when it comes to the fundamental aspects of producing a high-quality vehicle. This emphasis reflects his commitment to excellence in manufacturing and engineering, which are essential for a competitive car company.

However, Shufu also highlights a gap in his company’s communication strategy, particularly from a Chinese perspective. He believes that while the technical and product-related aspects of the business are solid, the way the company engages with consumers and communicates its message needs improvement. Shufu suggests that communication is a crucial area for growth, emphasizing the importance of effectively conveying the company’s strengths and values to its audience, especially in a culturally relevant way for Chinese consumers.

By pointing out the need for improvement in communication, Shufu acknowledges that success in the automotive industry is not just about having a great product but also about how you connect with the market. In an increasingly globalized world, understanding and adapting communication strategies to local cultures, like in China, can be a key factor in building trust and loyalty with consumers.

Ultimately, the quote reflects Shufu’s vision of a balanced approach to growth, where investment in product quality and manufacturing is matched by a strong, culturally-aware communication strategy. His focus on improving communication highlights the evolving needs of businesses in the global market, where cultural understanding and effective messaging play a crucial role in achieving long-term success.