Our mission for younger people is to do our best to make exercise cool, hip - the thing to do.

In this quote, Caitlyn Jenner expresses her commitment to encouraging younger people to embrace exercise as a desirable and exciting activity. She acknowledges that one of the key challenges in promoting physical activity to the youth is changing its perception, so that it becomes something they want to do rather than something they feel they have to do. By using the words "cool" and "hip," Jenner aims to associate fitness with trends and culture, making it more appealing to younger generations.

Jenner’s goal is to shift the cultural narrative around exercise, moving it from something that might feel like a chore to something that is fun, engaging, and even socially desirable. This is especially important in a world where sedentary lifestyles, due to technology and other factors, have become more prevalent among young people. Her approach suggests that by making exercise feel like a part of youth culture, it can become a more natural and consistent part of their lives.

The quote also reflects Jenner's own background as a sports icon and her passion for encouraging healthy living. As a former Olympic athlete, Jenner understands the physical and mental benefits of regular exercise and aims to inspire younger generations to see it as a positive and empowering activity. By making exercise "the thing to do," Jenner hopes to create a shift in societal attitudes toward fitness.

Ultimately, the quote highlights Jenner's desire to influence young people in a way that makes fitness both enjoyable and integrated into their lifestyle. The focus on making exercise "cool" and "hip" speaks to the power of cultural trends in shaping behaviors and attitudes, particularly among younger audiences who are more likely to follow popular movements.