Our attitude is that we want to cross over. You can't go on making records just for your own hometown.

The quote by Cheryl James, "Our attitude is that we want to cross over. You can't go on making records just for your own hometown," speaks to the ambition and desire for broader success beyond local or niche audiences. James, a member of the hip-hop group Salt-N-Pepa, emphasizes the importance of reaching a wider audience and breaking out of comfort zones. The phrase “cross over” refers to appealing to different demographics or markets, expanding influence beyond the initial or familiar fan base.

The origin of this quote comes from James’ experience in the music industry, where artists often start with a local following but aspire to achieve national or global recognition. Her statement reflects the mindset needed to grow and sustain a career in music—or any creative field—by evolving and connecting with diverse listeners. It highlights the reality that limiting oneself to a small or specific audience can restrict growth and impact.

This quote also underscores the importance of adaptability and vision in achieving long-term success. It encourages artists and creators to think beyond immediate surroundings and tailor their work to resonate with a larger, more varied audience. The ambition to “cross over” involves embracing new challenges and expanding one’s reach.

In summary, Cheryl James’ quote captures the drive and strategic thinking necessary for artists to move beyond local success. It inspires a forward-looking attitude that values growth, inclusivity, and the willingness to engage with wider audiences to maximize impact and longevity.