On the other hand, in a society whose communication component is becoming more prominent day by day, both as a reality and as an issue, it is clear that language assumes a new importance.

The quote "On the other hand, in a society whose communication component is becoming more prominent day by day, both as a reality and as an issue, it is clear that language assumes a new importance" by Jean-François Lyotard addresses the evolving role of language in modern society, especially as communication becomes an increasingly significant aspect of daily life. Lyotard is commenting on how the development of communication technologies, such as the internet and mass media, has shifted the way we understand and engage with language. In this context, language is no longer just a tool for expression, but a central part of the social fabric, shaping interactions and conveying meaning in new and complex ways.

Lyotard’s emphasis on language assuming a "new importance" reflects his view that communication is no longer just a passive activity—it has become a powerful force that influences how individuals perceive the world and interact with one another. With the rise of media, technology, and globalization, language plays a pivotal role in how information is disseminated, understood, and manipulated. The increasing prominence of communication as both a reality and an issue means that language is not just about conveying thoughts but also about shaping opinions, cultures, and even identities.

The origin of this quote lies in Lyotard’s philosophical work, particularly his writings on postmodernism and communication theory. Lyotard was concerned with how knowledge and power are mediated through language in postmodern societies. He saw the shift in how information is shared—whether through mass media or digital platforms—as fundamentally altering the way people understand and relate to one another. For Lyotard, the communication revolution was not just technological; it was a shift in the very structures of knowledge and society.

In essence, this quote underscores the critical role that language plays in contemporary society, where its use is closely tied to how ideas are communicated, power is exercised, and societies are shaped. Lyotard points to the increasing centrality of language in a world where communication is not just an act of conveying information but a dynamic force that defines social and political realities. Language, in this context, becomes a vital tool for navigating and understanding the complexities of the modern world.