OKCupid's model is almost entirely based on advertising, which is the way most online media is monetized these days, whether it's the news or whether it's sports, and we think online dating is going to evolve in the exact same way.

In this quote, Sam Yagan discusses the business model behind OKCupid, emphasizing that it is primarily based on advertising. He draws a parallel between the monetization of online dating and other forms of online media, such as news and sports. Yagan suggests that as technology and the digital landscape continue to evolve, online dating platforms like OKCupid will follow a similar pattern by relying heavily on advertising to generate revenue.

Yagan’s statement reflects the growing trend in the digital economy, where most services are offered for free or at a low cost to users, but are monetized through advertisements. This model allows companies to offer platforms that attract large user bases without charging users directly. However, this often leads to advertising becoming the dominant revenue source for most online platforms. His comment indicates that advertising will play a key role in shaping the future of online dating.

The quote also suggests that online dating is part of the broader shift in how digital services operate. Just as many other industries have embraced advertising-based revenue models, Yagan believes online dating platforms will continue to evolve in the same direction. This highlights the business side of the online dating industry, which is becoming increasingly intertwined with the broader digital advertising ecosystem.

Ultimately, Yagan’s reflection sheds light on the evolution of online platforms and their monetization strategies. His insight into the future of online dating emphasizes the growing role of advertising in shaping user experiences and the financial sustainability of digital services. It also suggests that the intersection of technology, media, and business will continue to transform the landscape of online interactions, including dating.