Netflix is a pro-SJW business, so it pains me to give them $8 a month.

The quote by Mike Cernovich expresses his criticism of Netflix for being a pro-SJW (Social Justice Warrior) business, implying that the company supports progressive or social justice-related causes that he disagrees with. Cernovich suggests that despite his personal objections to Netflix's values or content, he still pays the monthly fee, which he finds frustrating or painful. This reflects a tension between consumer choices and ideological differences.

By labeling Netflix as pro-SJW, Cernovich is highlighting a perceived alignment of the company with social justice movements or political correctness, which is often a controversial topic in cultural and political debates. His quote points to a broader cultural clash where some consumers feel conflicted about supporting businesses that promote values contrary to their own beliefs.

The origin of this quote comes from Cernovich, a figure known for his conservative commentary and critiques of what he sees as political correctness in media and culture. His remark captures a common sentiment among critics who feel that some large corporations are pushing social agendas through their content and branding.

In essence, the quote illustrates the complicated relationship between consumer behavior and corporate values, showing how political and cultural disagreements can influence people’s choices about which businesses to support financially.