Negative humor is forgotten immediately. It's the stuff that makes us feel better about our lives that lives long. Much more satisfying. Enter children's books.

In this quote, Berkeley Breathed, a cartoonist and creator of the famous comic strip Bloom County, reflects on the lasting impact of humor. He suggests that negative humor, which often involves sarcasm, cynicism, or making fun of others, tends to be forgotten immediately because it doesn’t provide any lasting emotional benefit. In contrast, humor that makes people feel better about their lives has a lasting impact because it connects with positive emotions, offering a sense of comfort or joy.

Breathed argues that the most satisfying type of humor is the one that leaves the audience feeling uplifted, rather than downcast or alienated. This type of humor can help people view life with a more optimistic lens, and it tends to have a longer-lasting emotional effect. The quote also points to the enduring appeal of humor that is innocent, light-hearted, and wholesome, such as the type often found in children’s books.

By mentioning children's books, Breathed draws attention to the idea that the humor in these works is often pure and joyful, without the bitterness or negativity found in other forms of humor. Children’s books have the ability to entertain while also promoting positive values, making them memorable for their ability to foster a sense of hope and well-being. The humor in these books tends to resonate with readers of all ages because it offers something that transcends negativity and invites readers into a world of fun and imagination.

Ultimately, Breathed’s quote suggests that positive humor is far more effective and fulfilling than negative humor. It’s the kind of humor that not only entertains but also uplifts and makes people feel better about themselves, a quality that allows it to stand the test of time. By emphasizing the value of positive, uplifting humor—like that found in children’s books—Breathed reminds us of the power of laughter to improve our emotional well-being and how the right kind of humor can leave a lasting, positive impact.