My mom is very much about 'less is more.' She showed me how to use makeup to enhance your beauty but not to change your face, which I think is important.

In this quote, Kaia Gerber reflects on the influence of her mom in shaping her perspective on beauty and the use of makeup. Her mom, who is likely Cindy Crawford, a supermodel known for her natural beauty, taught Kaia the principle of "less is more." This philosophy suggests that makeup should be used to enhance a person’s natural features rather than dramatically alter or conceal them. For Kaia, this lesson emphasizes the idea that beauty lies in authenticity, and makeup should be about highlighting what already exists, not transforming it completely.

The origin of the quote speaks to the beauty standards that Kaia grew up with, influenced by her mother’s career in the fashion industry. Cindy Crawford, who rose to fame in the 1980s and 90s, was known for her natural beauty and minimalistic approach to makeup, often opting for a more subtle, polished look. Her approach to beauty likely shaped Kaia’s own understanding of how makeup can be a tool for self-expression without compromising one’s natural appearance.

Kaia’s comment also reflects the growing shift in the beauty industry towards more natural and inclusive representations of beauty. In an era where bold makeup trends and heavy transformations are common, Kaia’s statement about using makeup to enhance rather than change suggests a return to valuing individuality and self-confidence. This aligns with a broader movement that emphasizes confidence in one's natural features and the importance of feeling comfortable in one's own skin.

Ultimately, Kaia’s quote is a tribute to her mom's wisdom and influence, highlighting the importance of subtlety and self-acceptance in beauty. It reminds us that makeup is not a mask to hide behind, but a means to enhance what is already there, allowing each person to shine in their most authentic form.