My attitude is that if anybody of any age wants to read a book, let them, but I do think that no child would want to read 'Boneland.'

The quote by Naveen Jain challenges the prevailing attitude in the business world where failure is often seen as unacceptable. Jain argues that this mindset needs to change, advocating for a culture that celebrates failure as a crucial part of the learning and growth process. He emphasizes that only by experiencing setbacks—“falling on our collective business faces”—can businesses gain the knowledge and resilience necessary to achieve future success.

The origin of this quote comes from Jain’s perspective as an entrepreneur and innovator who understands firsthand the challenges and risks involved in building successful ventures. His insight reflects a broader movement in the startup and business communities that encourages embracing failure as an essential stepping stone rather than something to fear or avoid.

By advocating for a shift in how failure is perceived, Jain highlights the value of experimentation and learning from mistakes. This perspective fosters innovation by creating an environment where individuals and companies are not paralyzed by the fear of failing but motivated to take risks and improve.

In summary, Naveen Jain’s quote calls for a change in the business attitude toward failure, urging the industry to recognize failure as a natural and necessary part of the path to success. It promotes resilience, learning, and a more constructive approach to setbacks.