Music is the way I understand how to communicate now, the way that I've learned how to communicate... but it will eventually have to go beyond that. You see, I've realised that music is not what keeps people involved - it's the attitude behind the music.

The quote by Todd Rundgren—“Music is the way I understand how to communicate now, the way that I've learned how to communicate... but it will eventually have to go beyond that. You see, I've realized that music is not what keeps people involved—it's the attitude behind the music”—highlights the evolving role of music as a tool for expression and connection. Rundgren, a pioneering musician and producer, explains that while music has been his primary language, its impact relies more on the energy, intention, and authenticity it conveys than on the sound alone.

In saying that communication will eventually have to go beyond music, Rundgren suggests that artistic expression must evolve, and that personal connection depends on more than just melodies or lyrics. It’s the attitude—the message, emotion, and conviction embedded within the music—that truly resonates with people. This implies that what engages an audience is not only the music itself but the human presence and purpose behind it.

The quote likely comes from interviews or reflections where Rundgren discussed his philosophy on creativity, performance, and artistic evolution. Known for constantly pushing boundaries in sound and production, he often fused music with technology, theater, and experimentation. His words reflect a deeper understanding that art, in any form, must carry a sense of truth and attitude to genuinely connect and inspire.

Ultimately, Rundgren’s insight shifts the focus from form to substance. While music may serve as the medium, it's the spirit, honesty, and engagement behind it that create lasting impact. His quote challenges artists to consider not just what they create, but why and how they present it—to move beyond performance and into meaningful connection.