Modern design becomes the eye catcher because it's out of context, it is something newborn and fresh, something people have never seen before. I mean, that in itself is the way we should sort of stimulate the senses of society, this urban condition.

The quote "Modern design becomes the eye catcher because it's out of context, it is something newborn and fresh, something people have never seen before. I mean, that in itself is the way we should sort of stimulate the senses of society, this urban condition," by Ross Lovegrove, emphasizes the role of modern design in capturing attention and breaking away from traditional forms. Lovegrove, a renowned industrial designer, highlights how innovative and futuristic designs often stand out because they are unfamiliar and push the boundaries of what people are accustomed to. The idea of being "out of context" suggests that modern design challenges conventional norms, offering something new and exciting.

By referring to modern design as "something newborn and fresh," Lovegrove underscores the importance of innovation in design, which offers a sense of novelty and surprise. He argues that designs that are unfamiliar or unlike anything previously seen create a strong visual impact. These types of designs not only attract attention but also stimulate the senses, providing an engaging and thought-provoking experience for those who encounter them.

Lovegrove also discusses the idea of stimulating the senses of society, particularly in the context of the urban condition. Urban spaces, which are often dense and filled with stimuli, require designs that can cut through the noise and offer something memorable and meaningful. Modern design, in this sense, serves as a way to inject creativity and vitality into everyday environments, transforming cities into dynamic places that encourage interaction and reflection.

In essence, this quote reflects Lovegrove’s belief in the power of modern design to provoke thought, challenge existing perceptions, and breathe new life into urban spaces. He advocates for design that not only serves functional purposes but also has the power to inspire and captivate, offering a fresh perspective on the world around us.