McSweeney's as a publishing company is built on a business model that only works when we sell physical books. So we try to put a lot of effort into the design and production of the book-as-object.

In this quote, Dave Eggers explains the business model of McSweeney's, a publishing company known for its emphasis on the physical form of books. He highlights that their success depends on selling physical books, and not just digital versions or e-books. This focus on tangible books means that the company places significant importance on the design and production of the book as a physical object, making it an integral part of the reading experience. McSweeney's aims to create books that are not just meant to be read but also appreciated for their aesthetic and craftsmanship.

Eggers emphasizes that the design of a book is not secondary to its content but an essential element of the product. The effort put into the design and production ensures that each book is not just a medium for words but also an artwork in itself. This approach sets McSweeney's apart from more conventional publishers, who may prioritize content over the physical aspects of the book. By focusing on the book-as-object, they aim to create something that readers will treasure, not just for the text inside, but also for the experience of holding and interacting with the book.

The quote reflects McSweeney's commitment to the tactile nature of books, emphasizing that a well-designed book can be a beautiful and lasting item. This focus on the physical aspect allows the publisher to cater to readers who value the aesthetic and sensory qualities of books, such as the cover design, paper quality, and overall presentation. McSweeney's books are often considered collectible, adding to their appeal as objects of beauty in addition to their literary value.

Ultimately, Dave Eggers' quote reveals the philosophy behind McSweeney's approach to publishing, where the physical design of a book is as important as its literary content. By treating books as objects of art, they create a product that is both intellectually and aesthetically engaging, elevating the reading experience for their audience.