Italian style is a natural attitude. It is about a life of good taste. It doesn't have to be expensive. Simple but with good taste. Luxury is possible to buy. Good taste is not.

The quote by Diego Della Valle emphasizes that Italian style is more than just fashion or luxury—it is a natural attitude rooted in a way of life that values good taste. According to Della Valle, style is not about how much money you spend but about an innate sense of simplicity combined with elegance. This highlights that true style comes from an appreciation of quality and aesthetics rather than price tags or brand names.

The origin of this quote comes from Della Valle’s experience as an influential figure in the Italian fashion industry. As the head of the luxury brand Tod’s, he understands both the appeal of high-end products and the deeper cultural values behind Italian style. His words remind people that while luxury can be bought, good taste is something more profound, reflecting personal choices and attitudes.

This quote resonates because it challenges the common misconception that style is synonymous with wealth. Instead, it promotes the idea that style and taste are accessible to anyone who values simplicity and elegance, regardless of their budget. It encourages a focus on authenticity and quality rather than extravagance.

In summary, Diego Della Valle’s quote defines Italian style as an attitude that values good taste and simplicity over mere luxury. It reminds us that true elegance is a reflection of character and choices, not just the price of what we wear or own.