I'm constantly amazed that owners and managers of all businesses don't train their people to call the person who pays by credit card by name. It definitely makes the customer feel good and will be a factor in bringing them back to your place of business.

This quote by Zig Ziglar, a legendary sales trainer, motivational speaker, and author, emphasizes the importance of personalization and customer service in business. When Ziglar says he’s “constantly amazed” that more businesses don’t train their employees to use the customer’s name, especially when it's readily available on a credit card, he’s pointing out a missed opportunity to create a meaningful connection. A small, simple gesture like addressing someone by name can go a long way in making the customer feel valued and recognized.

Ziglar built his career on teaching businesses how to create lasting relationships with their clients. His philosophy centered on the idea that people buy from people they like and trust, and one of the fastest ways to establish rapport is through personal attention. By encouraging businesses to train their staff in using customers' names, he advocates for a culture of respect and attention to detail, which can significantly enhance the customer experience.

The quote also underscores the idea that repeat business is often influenced by how a customer feels during a transaction—not just by price or product. When a business goes the extra mile to make customers feel like individuals rather than numbers, it builds loyalty. Ziglar recognized that such small gestures accumulate into a powerful customer retention strategy, which is often more profitable than constantly acquiring new clients.

Ultimately, Ziglar’s quote serves as a practical reminder that human connection is at the heart of successful commerce. In a world increasingly dominated by automation and impersonal transactions, his advice remains timeless: treating people with courtesy and individual attention not only makes them feel good—it brings them back.