If you ask me, I think knowledge is power and and being able to do your own makeup, or someone else's makeup, is power in itself.

The quote “If you ask me, I think knowledge is power and being able to do your own makeup, or someone else’s makeup, is power in itself.” by Anastasia Soare reflects her belief in the empowering nature of knowledge and skill. By connecting the well-known phrase “knowledge is power” to the art of makeup, Soare highlights how mastering a craft—even one often considered cosmetic or aesthetic—can provide confidence, independence, and influence. To her, makeup is not just about appearance; it is a form of power because it allows individuals to express themselves and help others do the same.

The origin of this statement comes from Soare’s career as the founder of Anastasia Beverly Hills, a global beauty brand built on her innovative approach to brow shaping and makeup artistry. Coming from Romania to the United States, she transformed her skills into a multimillion-dollar business. Her philosophy that knowledge translates into empowerment mirrors her personal journey: by mastering beauty techniques and educating others, she created opportunities not just for herself but for countless customers and makeup artists worldwide.

The meaning of the quote is that knowledge in any field—whether traditionally respected or often underestimated—has the power to change lives. Soare frames makeup artistry as more than vanity; it is a craft that gives people confidence and the ability to shape how they present themselves to the world. Knowing how to apply makeup, whether on oneself or others, becomes symbolic of self-reliance and the ability to inspire or uplift.

Ultimately, Soare’s words show that power comes from skill, confidence, and the ability to share knowledge with others. By equating makeup knowledge with empowerment, she elevates the practice from mere beauty enhancement to a transformative tool of self-expression and influence. Her perspective reflects both her entrepreneurial spirit and her belief that true power begins with learning and applying knowledge in meaningful ways.