I want young people to be able to buy into what I design. When I was young, I wanted to buy designer brands even if all I could afford was the cheapest wallet, the cheapest pen, the cheapest T-shirt because I wanted to be a part of it.

The quote "I want young people to be able to buy into what I design. When I was young, I wanted to buy designer brands even if all I could afford was the cheapest wallet, the cheapest pen, the cheapest T-shirt because I wanted to be a part of it," by Nicola Formichetti, reflects his understanding of the aspirational power of design and fashion. Formichetti, a renowned fashion designer, expresses a desire to make his creations accessible to young people who may not have the financial means to buy high-end products. He recognizes the desire many have to be part of a luxury or designer brand, even when they can only afford the most affordable items associated with that brand.

Formichetti’s personal experience as a young person who aspired to own designer products, regardless of the price, shapes his design philosophy. He wanted to feel connected to the world of fashion, and owning even a small piece of a luxury brand helped fulfill that desire. This experience influences his approach to designing in a way that allows others, especially young consumers, to have a piece of his work, fostering a sense of inclusion and connection to the fashion world.

By stating that he wants young people to "buy into" his designs, Formichetti emphasizes the importance of making his fashion not only desirable but also attainable. It’s about creating a bridge between aspiration and affordability, allowing individuals to feel a part of something bigger. He recognizes the emotional connection people have with brands, particularly in youthful culture, and wants to ensure that his designs allow them to be part of that connection, regardless of their budget.

In essence, Formichetti’s quote highlights his commitment to democratizing fashion and making it accessible to a wider audience. His goal is to create fashion that resonates with young people, empowering them to feel connected to the world of design and luxury, even if only in small ways, ultimately fostering a sense of belonging and self-expression through affordable fashion.