I think we have cultural bias and practice some ethnocentrism when it comes to ethnic food in America.

In this quote, Andrew Zimmern, a well-known chef and food television host, critiques the way American culture often views ethnic food through a lens of cultural bias and ethnocentrism. He suggests that people in the United States may unconsciously elevate their own food traditions while viewing the cuisines of other cultures as strange, lesser, or exotic. This mindset creates barriers to appreciating the richness and value of diverse culinary traditions around the world.

Zimmern's use of the term ethnocentrism refers to the belief that one's own culture is superior to others. When applied to food, this can manifest in the way immigrant cuisines are sometimes dismissed, appropriated, or only accepted when they’re altered to fit Western tastes. For example, foods like tacos or pho might be embraced only when sanitized or rebranded in upscale settings, rather than appreciated in their authentic, traditional forms.

The cultural bias he describes also shows up in how ethnic food is marketed, discussed, and consumed in the mainstream. Dishes that are staples in other countries are often labeled “weird” or “adventurous” in American media, which subtly reinforces a sense of otherness. Zimmern, through his global culinary explorations, has worked to counteract these narratives by encouraging people to approach food with curiosity, respect, and openness.

The origin of this quote is rooted in Zimmern’s broader mission to use food as a bridge between cultures. As the host of shows like Bizarre Foods, he has traveled extensively and consistently emphasized the importance of cultural understanding through cuisine. His statement challenges Americans to reflect on how deep-seated prejudices can shape their perceptions of food and to move toward a more inclusive and appreciative culinary mindset.