I think if you're too concerned with being cool or hip or liked, you can't really make good TV because sincerity and coolness are opposites.

The quote by Michael Schur reflects his belief that sincerity is essential to creating meaningful and impactful television. Schur suggests that if you are overly concerned with being cool, hip, or liked, it can prevent you from producing genuine and authentic content. He argues that the pursuit of coolness can often lead to superficiality, while sincerity requires a deeper, more thoughtful approach that resonates with audiences on a personal level. In Schur’s view, true creativity and storytelling are built on authenticity rather than trying to please others or fit into trends.

Schur’s statement also highlights a common challenge in the entertainment industry, where the pressure to maintain a certain public image or appeal to popular tastes can overshadow the value of being honest and real in one’s work. He believes that coolness—which often revolves around external validation—clashes with the vulnerability required for great storytelling. Great TV, according to Schur, is driven by emotion, relatability, and truth, rather than superficial attempts at being trendy or widely accepted.

The origin of the quote lies in Schur’s experience as a writer and producer, particularly through his work on shows like Parks and Recreation and The Good Place. Schur has always focused on creating shows that are not only entertaining but also offer deeper, more meaningful reflections on life, relationships, and humanity. His belief in sincerity over coolness has shaped the heart of his shows, which are celebrated for their authenticity and the genuine connection they create with audiences.

Ultimately, Schur’s quote emphasizes that sincerity is a cornerstone of great TV. It suggests that to make something truly memorable and impactful, creators must be willing to embrace authenticity and not be driven by the desire to be liked or admired. This approach allows for the creation of work that connects deeply with viewers, standing the test of time beyond fleeting trends of coolness.