I studied to be an architect. And I find tremendous similarities between building a company and the design process. Businesses have to do their planning on the fly in a fashion similar to an architect sketching.

The quote "I studied to be an architect. And I find tremendous similarities between building a company and the design process. Businesses have to do their planning on the fly in a fashion similar to an architect sketching," by John Katzman, draws a parallel between the creative processes involved in architecture and business. Katzman, an entrepreneur and founder of multiple educational ventures, suggests that the fluid, iterative nature of design in architecture is similar to the dynamic and often improvised planning that happens in building a business. In both cases, there is a need for flexibility, adaptation, and problem-solving as things evolve.

Katzman highlights how architects often begin their work with sketches, which are rough and subject to change as the design process unfolds. Similarly, in business, plans must often be adapted and refined as new challenges and opportunities arise. The analogy implies that just like an architect's vision evolves through continuous modification and adjustment, a business must be able to adjust its approach based on the circumstances it faces. Planning in both fields requires the ability to think on one’s feet and make adjustments in real-time.

The quote also suggests that, like the design process in architecture, business development requires an ongoing balance between structure and creativity. While both an architect and a business leader must have a clear vision and framework for their work, they must also remain open to changes and unforeseen challenges. This flexibility and adaptability are key to success in both fields.

In essence, Katzman’s perspective emphasizes the similarity between architectural design and business building—both require a combination of strategic thinking, creative solutions, and the ability to make adjustments along the way. It highlights the importance of being open to change and ready to revise plans in order to reach the ultimate goal, whether it's a completed building or a successful company.