I see the level of sophistication and knowledge about business growing dramatically. Several decades ago, only a few companies thought about international business.

The quote by Rosabeth Moss Kanter highlights the evolving landscape of business and globalization over the past several decades. She points out that there has been a noticeable increase in the level of sophistication and knowledge in the corporate world, particularly regarding international business. This emphasizes how companies today are more aware of global markets, cross-cultural dynamics, and the complexities of operating on a worldwide scale.

Kanter’s observation reflects a historical shift in corporate strategy. In the past, only a small number of companies considered expanding beyond their domestic markets. International business was often limited to large multinational corporations, and the knowledge needed to operate globally was scarce and specialized. Many organizations focused primarily on local markets, without understanding the broader implications of global trade, regulation, and competition.

Today, the situation is dramatically different. More businesses are actively seeking international opportunities, investing in research, building cross-border partnerships, and adapting to the demands of a global economy. Kanter’s quote underscores the idea that knowledge and sophistication in business are no longer exclusive to a few players but have become a crucial part of modern corporate success.

The origin of this quote comes from Kanter’s extensive work on innovation, leadership, and organizational change. As a prominent professor at Harvard Business School and a researcher in management, Kanter has studied how businesses evolve and adapt over time. Her insight captures the broader trend of globalization and the increasing need for companies to understand and navigate the complexities of international markets.