I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate.

In this quote, Mike Davidson emphasizes the importance of starting with a communication objective rather than a purely design goal. He suggests that the success of a project isn’t solely determined by its aesthetic or technical design but by how effectively it conveys the intended message or idea. By prioritizing communication, Davidson ensures that the purpose of the project—whether it's a website, graphic, or another design—is clear and resonates with the intended audience.

Davidson’s approach highlights that communication should always be the guiding principle in any project. While design can be visually appealing, it serves its true purpose when it helps to communicate a message in a way that is clear, effective, and engaging. This perspective challenges the notion that design is only about appearance and instead underscores its role as a tool for conveying ideas and solving problems.

The quote also points to the idea that success in design should be measured by its ability to connect with its audience. A project is successful not when it simply looks good or follows design trends, but when it accomplishes its primary goal: delivering a message. This makes communication the most critical factor in evaluating a project’s outcome, shifting the focus from the designer's vision to the audience's understanding.

Ultimately, Mike Davidson’s quote reflects a philosophy that places function and clarity above form, emphasizing that effective communication should always be the primary objective in any project. Whether in design, marketing, or other fields, success is defined not by the visual appeal of a product but by its ability to clearly and meaningfully communicate its message to the audience.