I don't like the idea that the first preparation when you start to design your building has to put your label. I think this is not fair. It's not fair to the building or to the people, to the client, because every building tells a different story.

Renzo Piano's quote, "I don't like the idea that the first preparation when you start to design your building has to put your label," expresses his belief that architecture should prioritize the building’s purpose and identity over the architect's personal style or brand. For Piano, the focus should be on the building itself—its function, context, and interaction with its surroundings—rather than forcing the architect’s label or signature onto the design. This idea suggests that good architecture is not about showcasing the architect's ego but about serving the needs of the users and the environment.

The statement "I think this is not fair. It's not fair to the building or to the people, to the client," further elaborates Piano’s view that architecture must be created with respect for the people who will use the space and the community it inhabits. By imposing a personal label on a building, the architect might overshadow the building’s true purpose and how it fits into the lives of those who experience it. Instead, the client and the building itself should dictate the design choices.

The origin of this quote lies in Renzo Piano’s philosophy as an architect. Known for his functional and human-centered approach to design, Piano has consistently emphasized the importance of context, environment, and usability in his architectural projects. He has worked on several iconic buildings, such as the Centre Pompidou in Paris, and his designs always reflect his belief that architecture should be a response to its context, rather than an expression of personal ego or fame.

Piano’s quote challenges the idea of architecture as an art form driven solely by the architect’s vision, and instead advocates for designs that are more empathetic and attuned to the needs of the client, the building, and its community. It encourages a more humble and respectful approach to design, one where the story of the building takes center stage.