I do love DVD and I've always taken them seriously. You know, on the Austin things, we really put a ton of work into them because there's so much design involved. And in this one, we thought a lot about it and what could go in.

In this quote, Jay Roach, a renowned film director and producer, expresses his love for DVDs and how he has always taken them seriously as a medium for both entertainment and design. He refers specifically to the work put into the DVDs for the Austin Powers films, acknowledging the effort and attention to detail that went into creating special features and bonus content. Roach emphasizes that there was significant thought put into what should be included, showcasing his commitment to providing audiences with a complete and immersive viewing experience beyond just the movie itself.

Roach’s statement highlights the increasing importance of DVD extras, which became a way for filmmakers to further engage with audiences. During the late 1990s and early 2000s, DVDs began to offer behind-the-scenes footage, commentary tracks, and other exclusive content that allowed fans to explore the making of a film in greater depth. Roach’s attention to these features reflects his belief in the value of these materials and their role in enriching the overall experience for viewers.

The origin of this quote stems from Roach’s directorial work on the Austin Powers series, which was known for its quirky, innovative style and its use of humorous, self-aware elements, both in the films themselves and in the additional content on the DVDs. These DVDs became a vehicle for creative design and interactive content, showing how a filmmaker’s vision could extend beyond the cinema.

Ultimately, Roach’s words emphasize the growing significance of the DVD format and its role in film marketing and audience engagement. By putting considerable thought into the design and content of DVD extras, Roach contributed to a shift in how movies were consumed, with additional content becoming a major draw for film lovers seeking deeper connections with their favorite movies.