I am extremely excited to develop and design a brand representative of my life, experiences and style. Working closely with Cherokee will help establish a worldwide presence with best-in-class retailers and category leaders.

In this quote, Alessandra Ambrosio expresses her enthusiasm about developing and designing a personal brand that reflects her life, experiences, and style. She is excited about the opportunity to create something unique that represents who she is, indicating that her brand will be deeply connected to her identity and values. This reveals her intention to create a brand that is both authentic and meaningful, drawing on her personal journey and aesthetic.

Ambrosio also acknowledges the role of Cherokee, the company she is collaborating with, in helping to elevate her brand. By working with Cherokee, she believes they can bring her vision to a larger audience, helping to establish her brand’s presence in the market. The partnership with Cherokee is seen as a strategic move to reach a broader consumer base and increase the brand’s visibility, both locally and globally.

The mention of establishing a worldwide presence highlights Ambrosio's ambition to scale her brand on a global level. She recognizes the importance of partnering with best-in-class retailers and category leaders to ensure that her brand is positioned in the marketplace with the highest standards of quality and credibility. This shows her focus not just on the creative aspects of brand development but also on the business strategy required to make it successful.

Ultimately, Alessandra Ambrosio’s quote demonstrates her passion for creating a brand that is a true reflection of her personal style and experiences. It also reflects her business acumen in recognizing the value of strategic partnerships to build a brand with a strong and lasting global impact. By combining creativity with smart business decisions, she aims to establish a brand that resonates with people around the world.