Humor is very very risky, particularly for a candidate, unless he's been in so long that it just doesn't matter, and he's not running for president. But it's just that people are so sensitive and so touchy, and you're just going to upset somebody without ever realizing it.

In this quote, Mark Russell discusses the risks involved in using humor in politics, especially for a political candidate. He highlights how humor can be a dangerous tool, as it has the potential to offend or upset people, particularly when the individual making the jokes is still actively campaigning. Russell suggests that humor becomes less risky for someone who has been in politics for a long time and is not running for president, as they may have more leeway to express themselves without the pressure of public scrutiny.

Russell’s statement points to the sensitivity of modern audiences, implying that people are often quick to take offense, even when the humor is not intended to be hurtful. The challenge for a candidate is that humor can easily backfire, as it is nearly impossible to predict who will be upset or why. This makes humor a slippery tool for candidates who need to be cautious of how their words will be interpreted by a wide and diverse group of voters.

The quote also reflects the growing polarization in society, where different groups may have vastly different ideas of what is funny or acceptable. Russell suggests that for a candidate, using humor might risk alienating certain voter bases, as what one person finds humorous, another might find deeply offensive. This creates a tension between a candidate's desire to be relatable or engaging and the need to be seen as professional and inoffensive.

Ultimately, Russell's quote sheds light on the complex relationship between humor and politics, emphasizing that while humor can be an effective way to connect with voters, it also carries significant risks. Candidates must carefully navigate the potential for misunderstandings, as the stakes are high when public perception is on the line.