First and foremost when you're doing comedy, you gotta be relevant and applicable to the times that you're living in. When you try and just do comedy about who is dating who and lifestyle jokes, it gets tiring after a while. It's hard to be funny in that realm.

In this quote, Adam McKay emphasizes the importance of being relevant and applicable to the times when creating comedy. He argues that comedy should address current events, social issues, and the prevailing cultural climate, rather than relying on outdated or superficial topics. McKay suggests that comedy that reflects the zeitgeist—the spirit or mood of the times—has more potential to connect with audiences and remain fresh and engaging.

McKay also critiques the overuse of jokes that focus on trivial subjects like celebrity relationships (who is dating who) or lifestyle choices, which, according to him, can become repetitive and tiresome. While these topics may have been funny at one time, McKay believes that relying on them too heavily leads to comedy fatigue. This type of humor, while often light-hearted, lacks the depth or longevity to sustain interest over time.

By highlighting the challenge of being funny in a limited scope, McKay points to the evolving nature of comedy. To stay effective, comedians need to continuously adapt and offer insightful or thought-provoking commentary that resonates with the audience. In his view, humor that touches on more significant, relatable, or timely issues can create a deeper connection and maintain its impact.

Ultimately, McKay’s quote reflects his belief that comedy should evolve with the times, addressing contemporary issues and offering perspectives that are both humorous and insightful. This approach keeps comedy dynamic and relevant, ensuring it remains engaging and meaningful for audiences in a constantly changing world.